Would giving users perennially free WhatsApp access help MVNO FreedomPop draw in new subscribers? Likely, the plan will work and work tremendously well. FreedomPop consistently makes the right move. The free, zero-rated (no data necessary) WhatsApp deal is going to make its first appearance in the strategically-selected market of Spain. Look for free WhatsApp to be a selling point in FreedomPop’s continual global expansion.
FreedomPop has made huge waves in the budget mobile phone industry. Company launched a massive global campaign from its Los Angeles offices. The company idea of creating a basic plan of totally free service appealed to over one million customers in the United States.
FreedomPop wants to expand across the globe in grand fashion. Massive amounts of capital have been raised to make this dream possible. ($50 million in funds have been raised to expand service, create a global hotspot, build a wi-fi phone, and more) In order to expand effectively, FreedomPop must provide “hooks” that capture attention. Free phone, text, and data on their own have absolutely done well. The company does have to continually come up with unique marketing strategies to continue to grow in both new markets and currently existing ones.
WhatsApp is a messenger used by over a billion people around the globe. (And Facebook did pay billions of dollars to own the app. The exact figure was $19 billion) 24/7 access to WhatsApp is definitely an appealing offer. All subscribers have to do is make sure their phone is always charged. Even when data hits zero, the phone can connect to WhatsApp. That is a fantastic deal. Soon, everyone will learn if the idea is a hit once service arrives in Spain.
Venture Beat originally reported this news in a lengthy article. The article is worth a quick read.