Desiree Perez is the person that you have to see if you are going through Roc Nation. She is the CEO that has getting things done over at Roc Nation, and people are noticing the talent that is part of the roster. Roc Nation is one of those talent management companies that keeps getting more talent because it is growing so much. The thing that has made Desiree important is all the work that she has been able to do. There are people that are interested in some of the top talent artists that she has, but there are also some up and coming talents that are moving as well.
Perez has definitely made a name for herself, and it appears that Roc Nation is growing because of her powerful contract negotiating skills. This is top talent like J.Cole and Shakira in place. There are also up and coming artists like DJ Mustard and Carmen Key that have a lot of new products. Desiree Perez is going to make it possible for Jay-Z to make the best possible decisions because she is helping him sought out the contracts. There are a lot of people that are interested in becoming part of the Roc Nation roster, and this is all because of the work that Desiree Perez is doing.
More people are seeing Desiree Perez because she is becoming more vocal in building much more of a presence in the industry. She is becoming much more engaged in the process of making Roc Nation better, and people are impressed with what she is doing. There are a wide range of artists and athletes that are getting better contracts because she is putting time into getting them better deals. Her business skills are going to change what Roc Nation is doing altogether.