Fabletics is a true competitor when it comes to athletic clothing. This company has managed to grab the attention of young athletic women that are looking for stylish workout clothing. It has become one of the most important companies in recent years. It changes the way that women engage in buying clothes online.
Lot of clothing companies have allowed women to buy stylish clothes for working out, but few of these companies have the VIP membership where customers can sign up for automatic shipments. This is a great revenue stream for Fabletics, and it shows just how loyal people are to the brand. When customers make a decision to sign up for clothing without even questioning what is being sent to their address it shows that they really are fans of this brand. It shows that they trust the style profile quiz that they have utilized to define their style.
Kate Hudson believed that automatic shipments would give her an edge on the competition. This would be something that would actually engage the consumers and truly make them consider what they were looking for when they were planning to work out.
So many people that shop for athletic clothing are not really certain about what type of athletic clothing that they need for their work out process. What the style profile quiz does is actually engage the consumer. It allows the consumer to consciously think about what they may need for the workout process. This is a good thing because it saves them a lot of time down the line. People that you don’t have to style profile to set up automated shipments of clothes can always go back and change their selections if their workout routine changes. VIP members that are getting shipments find that this is a better way to save time. It also helps customers that may have assumed that working out with something that they could not do in style. Kate Hudson is certain that consumers can buy affordable clothes for working out, but they also can look stylish while they’re doing it.
She is setting a higher standard and raising the bar when it comes to athletic clothing. Her fans are appreciative of what she’s doing, and it is a very interesting thing to see how this brand is shaping up against big-name competitors like Amazon. Fabletics is dedicated to a high level customer satisfaction.