The founder of the pizza restaurant chain John Schnatter has dealt with much criticism recently. Schnatter blamed declining sales of his company on the National Football League’s inability to resolve its issue with national anthem protests. As a result of him blaming the NFL, the league dropped Papa Johns as one of its sponsors. Adding more to his list of setbacks was when John Schnatter made a racial slur on a conference call. Making this offensive remark has convinced Major League Baseball to stop sponsoring his company. He has even had his name stripped from a Louisville stadium as well as having is image removed from all marketing materials. With these setbacks, the company had Steve Ritchie resolve the issues with the company’s declining image.
In an effort to help regain a positive image for the company, Steve Ritchie wrote a letter, go to their website to learn more. This letter revealed that the company was willing to acknowledge that it made an offensive remark and that it apologizes for making them. Steve Ritchie assured customers that the offensive remark made by the founder does not truly represent the values of the company. He also said in the letter that racism or any other insensitive language is never tolerated at the company. With a number of franchises and employees throughout the world, everyone in the Papa Johns community is diverse and come from all walks of life.
Steve Ritchie Papa Johns announced that the company is in the process of bringing in outside experts to evaluate the company culture and adopt practices that encourage diversity and inclusion. With these experts, the company will be in position to look for ways to improve its treatment of everyone involved in both the company and the community. As well as bringing in experts, the company will also have members of senior management listen to employees and franchises to get important feedback. Steve Ritchie is looking to regain the trust among customers as well as members of the surrounding community. With this letter, the CEO of Papa Johns expressed empathy and a sense of accountability. As a result, the company will learn from this mistake and look to remain as one of the most reputable pizza restaurant chains in the world.
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