Crosses For Losses

JHSF’s Real Estate Prowess Under Jose AuriemoNeto

Jose Auriemo Neto is the current Chairman and Chief Executive Officer of JHSF Participações. This is a Brazilian company that operates in various real estate development sectors. Jose Auriemo Neto plays a key role in running the organization since he is in charge of overseeing the JHSF brand’s interest in hotels and other public developments. Mr. Auriemo also administers the firm’s extensive shopping and retail establishments. Contrary to what people may think, Jose Auriemo’s has over the years worked hard to achieve all of these achievements since he started working at JHSF in 1993.

1993 was the year Jose completed his studies at Fundacao Armando AlvaresPenteado (FAAP) University in Sao Paulo. FAAP University was where he sharpened his skills and grew his interest in advertising and marketing helping him build a real estate empire. In 1997, Jose founded JHSF services department by creating Parkbem, which is the parking lot management company. Fortunately, the department succeeded, and in the following year, Neto secured the rights to develop the brand’s first ever shopping destination, the Shopping Santa Cruz. That was just the beginning since he continually seeks to expand the brand.

JHSF Participações S.A., a leader in the Brazilian real estate market, was founded in 1972. Over the years the company has risen to become one of the leading real estate firms, achieving many goals along the way. For example, Under Jose, in 2009, the group ventured into retail for the first time signing exclusive agreements with Hermes, Jimmy Choo, and Pucci. As a result of these agreements, JHSF opened the luxury brands first retail outlets in the CidadeJardim shopping complex. The famous CidadeJardim shopping complex located in Sao Paulo, Bela Vista in Salvador and the Metro Tucuruy are some of the examples of shopping portfolio under the JHSF brand. As the JHSF brand continued to grow, it expanded outside Brazil into major cities like Miami in the USA and Punta Del Este in Uruguay. It is no doubt that JHSF is a mighty brand since it has won many awards like the PINI award and the EpocaNegocios 360 Yearbook Award.

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