I honestly believe that sometimes you have to take the alternate route in the business world. That is what Doe Deere had to do in order to bring forth a new style of cosmetics. She has really went out on a limb to bring forth the best possible solution for business. Doe Deere has taken to social media, and I believe that this is what has saved her. Her company has gained new life simply because she reached out to her fans through the social media circles.
The world is starting to embrace what she is doing because she has a cosmetics line that is so different than anything else that is out there right now. People are going to be impressed by what she is ushering in. Her ability to sort out a collection of shades that was different from anything else that out there would make people recognize her talent in the cosmetics industry. I came across the Unicorn Makeup that she was promoting. The lip gloss was something that my sister had. It was a product that was different from what I was used to seeing, but I didn’t pay much attention to it at first. It was when I discovered the Lime Crime brand of unique shades through Instagram that I gain more interest in Doe Deere.
She has more than a million people that are following her Lime Crime brand. This, in my opinion, was the sign of someone that was willing take the time to build her social media presence. Doe Deere has considered herself to be a unique individual that has shades of makeup that are dazzling to the eye. She comes up with fun colors that are bold and interesting to people that abandoned those standard colors.
I think that Doe Deere was smart to come out as an alternative to the other brands that were out there. She made it known that she was presenting something different to the mainstream. Her investment in building an alternative brand has paid off. She could have went left of what was the norm and easily failed at this. Doe Deere was smart enough to make people realize that she had a lot more to offer. She would manage to build a brand that would bring people into a realm of cosmetics that was unlike what they were seeing in any other makeup. I thought that this what has made the brand work against the competition.
If Doe Deere would have tried to duplicate what Revlon or Cover Girl was doing it would have been hard for her to survive. She studied the market and realized that the only true way to bring fame to her name would be by standing out. This is what the legion of fans are interested in. They didn’t want another Cover Girl makeup brand. They wanted the opportunity to stand out and do something that was different. This is why Doe Deere is the success that she is today.
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